Proposition Development

The most fundamental question. What value are you creating for who and how.

Know and show your worth

The concept of proposition development has been subject to a battle ground of 'new ideas' and different thinking for years. Often summarised as your 'why' (which is part of it), a proposition should lay out your 'Offer'. Whilst it can cover things like Purpose & Vision, its real role is to lay out your stall. It answers the question of what are you offering ME (that meets MY specfic need) that I am willing to give (pay) WHAT for. It is why people should buy from you instead of anyone else and it should underpin your whole business model and financial plan.

Our Approach To Proposition Development

Proposition Development Case Studies

Our other services Categories

Ready to make a change?

We’d love to hear about the problem you're experiencing in your business. Get in touch with us and we’ll get back to you as soon as we can!

Get in TouchChallenge Us