Business Stream has a bold ambition to lead in the retail business water market. It needed to excite and energise customers and colleagues in a largely price-led commodity market. Custerian were engaged to help them develop a clearly articulated and compelling purpose which would differentiate them in the market, galvanise the team internally and support their ambition for growth.
“The ability to understand and sense check on purpose and engagement with it is central to the ability to create compelling propositions. Business stream has a strong proposition, they wanted to test how it could evolve in a sustainable market." Simon Norrie, Founder, Custerian
Review of the current ‘Order To Cash’ journey, and development of fit for scale process & controls.
Following a period of high growth, with ambitious plans to continue, the time was right to do a fit for the future review.
After significant growth there was an opportunity to re-engineer process to drive efficiency.